The use of pay-per-click (ppc) search engines is one of the
single most effective forms of internet marketing. ppc management
programs enable a website owner to get their website listed in
the search engines with desirable ranking even when it seems
impossible to get a decent page rank in the organic search
engines. However, ppc advertising can be costly if sound ppc
management techniques are not used and part of the pay-per-click
advertising campaign.
