Vaughan breaking news Alert
Use Breaking News to Boost Your Public Relations
It's easy to think that public relations is just about making the most of the news you have or 'creating' news stories that will appeal to the press and media.
If you can respond quickly and provide helpful comment then breaking news is a great opportunity to boost your profile.
Monitor the news - it's essential to keep track of the press and media for the stories that are being covered. The 24 hour news channels mean that there is now much more scope for providing expert comment on the back of a news story.