London breaking news man set to lose job due to minimum pricing, If there's one job loss that I shan't mourn brought on by this administration's disconnected, disjointed and misinformed Alcohol Strategy it will be that of the Health Secretary, Andrew Lansley. As reported in the redoubtable Independent Lansley is said "to be furious that David Cameron has overruled his concerns over the legality, morality and effectiveness of the proposal designed to tackle Britain's binge-drinking culture.
Effectiveness ... unless the minimum unit price is set well above the currently mooted level of 40p it just won't work. Put it to something like £1.20 a unit and the disparity between off-trade pricing and on-trade pricing would all but disappear. (Note to Georgie Porgie ... here's a bit of joined up thinking ... think of the increased corporation tax and VAT this would generate ... gotta pay for all those lawyers!) Isolated?